Redmi smartphones and consumer electronics

Redmi is a sub-brand owned by the Chinese electronics giant Xiaomi. Originally introduced in 2013 as a line of budget smartphones, it evolved into a distinct sub-brand in 2019 to focus on entry-level and mid-range devices, while the main Xiaomi brand focuses on premium and high-end flagship segments.

The manufacturing of Redmi products is largely concentrated in China, utilizing Xiaomi's extensive supply chain and partner factories (OEMs). To comply with regional trade policies and optimize logistics, Xiaomi has established significant manufacturing facilities in India (under the 'Make in India' initiative), Vietnam, and Indonesia. As of 2024 and beyond, the brand remains a core pillar of Xiaomi's global market share strategy.