Alterra Naturkosmetik

Alterra Naturkosmetik is a renowned German brand specialized in certified natural cosmetics. Launched in the early 2000s, the brand was developed to provide high-quality, plant-based beauty and personal care products at an accessible price point for the mass market.

The brand is the exclusive private label of the German drugstore giant Rossmann. It adheres to strict natural cosmetic standards, such as NATRUE, ensuring that ingredients are of natural origin and free from synthetic dyes, fragrances, and silicones. Production primarily takes place in Germany to maintain high quality control and minimize transportation routes.

Ownership of the brand belongs entirely to Dirk Rossmann GmbH. As the ultimate owner, Rossmann oversees the product development and distribution across its expansive network of drugstores throughout Europe, particularly in Germany, Poland, and Hungary. This vertical integration allows the company to remain a leader in the sustainable personal care sector.