Mir Laine & Délicats liquid detergent

Mir is a prominent French household brand specializing in laundry detergents, particularly known for its gentle formulas intended for wool and delicate fabrics. Originally created by the French company Cotelle & Foucher in the mid-20th century, the brand became a household name in France for its effective yet caring properties.

Today, Mir is owned by Henkel, a global leader in consumer goods based in Germany. Henkel acquired the brand through various corporate merges and acquisitions over the decades. While Henkel is a German multinational, Mir maintains a very strong French identity and is primarily manufactured in Henkel's European plants, with a significant production focus in France to serve the local market.

The 'Laine & Délicats' range shown here is designed for both hand and machine washing, emphasizing the preservation of fabric fibers like cashmere and silk. The brand continues to operate under the Henkel umbrella as a key part of their Laundry & Home Care portfolio.