Tilda Long Grain Rice

Tilda is a distinguished name in the global rice market, particularly renowned for introducing high-quality Basmati rice to the Western world. Established in London in 1970, the brand began by catering to the Asian diaspora in the UK before expanding into a mainstream global staple. While the rice itself is grown in various agricultural regions optimized for specific grain types, the brand's primary processing, milling, and packaging hub remains centered in Rainham, United Kingdom.

Over the years, Tilda’s ownership has transitioned through major corporate entities. Originally a family-run business, it was acquired by the American organic and natural products company Hain Celestial in 2014. In a significant strategic shift in 2019, it was sold to Ebro Foods, a Spanish multinational that is the world leader in the rice sector. Today, Tilda continues to operate as a premium subsidiary of Ebro Foods, maintaining its reputation for purity and quality from its UK headquarters.