Bilou shower foam

Bilou, short for 'Bibi Loves You', is a personal care brand founded in 2015 by the prominent German influencer Bibi Claßen and Julian Claßen in collaboration with nuwena GmbH. The brand quickly gained immense popularity through social media, specializing in scented shower foams, lotions, and other body care products that feature playful, dessert-inspired fragrances.

The products are primarily manufactured in Germany, adhering to European cosmetic standards and emphasizing a 100% vegan and cruelty-free philosophy. The packaging is distinctive for its minimalist design and colorful typography, targeting a young demographic interested in fun, fragrant self-care experiences.

Bilou is owned and managed by nuwena GmbH. While the brand started as a digital-first marketing success in Germany, it has since expanded its distribution to several international markets including Austria, Switzerland, and the United Kingdom via partnerships with major retail chains.