Superga Underwear

Superga is a historic Italian brand, originally founded in 1911 in Turin by Walter Martiny, initially famous for producing rubber-soled footwear. The brand became an icon of Italian design, particularly with the 2750 model. While world-renowned for shoes, the brand also licenses its name for apparel and underwear collections.

Today, Superga is owned by BasicNet S.p.A., an Italian publicly listed company based in Turin that also owns brands like Kappa, K-Way, and Sebago. While the brand management and design remain rooted in Italy, manufacturing for textile products such as these undergarments is typically outsourced to multiple countries, including China, Bangladesh, and Turkey, to serve global markets.