Made O'Meter
Discover where a brand or product originates
Axe, known as Lynx in certain markets like the UK, Ireland, and Australia, is a leading male grooming brand. The product shown is a deodorant body spray, a staple in their fragrance lineup. The brand was originally launched in France in 1983 as a standalone fragrance brand for men.
The manufacturing of Axe products occurs across multiple global locations to serve different regional markets. It is owned by Unilever, one of the world's largest consumer goods companies. Unilever maintains a complex supply chain often involving production sites in Europe, South America, and Asia. The brand's identity is centered around bold scents and iconic marketing campaigns aimed at young men.
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