Action Beurre de Cacahuète Creamy

Action's creamy peanut butter is a French-manufactured spread specifically formulated without palm oil. The brand 'Beurre de Cacahuète' followed by the French 'Fabriqué en France' flag indicates a strong local production tie for the European market. The product is primarily sold through Action, a rapidly growing Dutch discount retailer.

While the brand itself is a private label concept developed for the European discount market, the ultimate ownership lies with the Dutch multinational retail chain Action, which is majority-owned by the British private equity firm 3i Group. This structure combines local French manufacturing standards with international retail management, providing a cost-effective alternative in the pantry staples category.