RevolutionRace outdoor apparel

RevolutionRace, often abbreviated as RVRC, is a Swedish outdoor apparel brand founded in 2013 by Niclas and Pernilla Nyrensten. The brand was born out of a desire to create high-quality, colorful, and functional outdoor clothing at affordable prices by maintaining a direct-to-consumer business model, bypassing traditional retail markups.

While the brand reflects its Swedish heritage through design and testing in harsh Nordic environments, its manufacturing is decentralized. Production primarily takes place in specialized garment factories across Vietnam, China, and occasionally European locations such as Turkey. The company emphasizes a 'Swedish Design & Quality' ethos, overseeing the entire value chain from concept to delivery. Since June 2021, RevolutionRace has been a publicly traded company on the Nasdaq Stockholm exchange, with the founders and various investment groups maintaining significant ownership stakes.