L'Erbolario Effetto Reale Shampoo

L'Erbolario Effetto Reale is an intense nutrition shampoo designed for dry and brittle hair, produced by the renowned Italian phytocosmetics company L'Erbolario.

Founded in Lodi, Italy, in 1978 by Franco Bergamaschi and Daniela Villa, the brand has remained deeply rooted in its hometown. All production, research, and development activities continue to take place in Lodi, ensuring strict quality control and a strong 'Made in Italy' identity. The brand is known for its commitment to natural ingredients and sustainable manufacturing processes.

As of the current outlook, L'Erbolario remains an independent, family-owned Italian company. It operates globally through a network of franchised stores and multi-brand retailers but retains full control over its original manufacturing site and corporate headquarters in Italy.