Build-A-Bear Workshop teddy bear

Build-A-Bear Workshop is an iconic global brand founded by Maxine Clark in 1997 in St. Louis, Missouri. The brand revolutionized the retail experience by allowing customers to participate in the 'birth' of their stuffed animals. This specific plush features the distinctive heart symbol with a paw print, a signature of the brand's customization process where a small fabric heart is placed inside the bear.

While the company is headquartered in the United States, its manufacturing is diversified across specialized facilities in Asia, including China and Vietnam, to meet global demand. Build-A-Bear remains a publicly traded company on the New York Stock Exchange, maintaining its status as a leader in experiential toy retail.