Gaiam yoga and wellness accessories

Brand History and Evolution

Gaiam (pronounced 'guy-um'), a portmanteau of 'Gaia' and 'I am', was founded in Boulder, Colorado, in 1988 by Jirka Rysavy. The brand was established with the vision of providing information, goods, and services to customers who value personal health, spirituality, and ecological responsibility, often categorized under the LOHAS (Lifestyle of Health and Sustainability) market.

Ownership and Global Presence

In 2016, Gaiam's branded consumer products business was acquired by Sequential Brands Group. However, following financial restructuring, the brand was subsequently acquired by Galaxy Universal in 2021. Today, Gaiam stands as a leading global lifestyle brand specializing in yoga mats, blocks, apparel, and active sitting solutions.

Manufacturing and Ethical Sourcing

While the brand maintains its creative and headquarters-based operations in the United States, the majority of its manufacturing takes place in China to ensure broad accessibility and diverse product availability. The company continues to focus on integrating sustainable practices within its global supply chain to align with its founding principles.