Fox's Caffe Nero Coffee soft toy

This plush toy depicts the iconic bear character from Fox's Biscuits brand, often produced as promotional merchandise in partnership with brands like Caffe Nero. The Fox's brand originated in the United Kingdom in 1853, founded by Michael Spedding. While the brand itself is British, promotional plush items of this nature are almost exclusively manufactured in China to meet global distribution needs.

Following several ownership changes over the decades, the Fox's Biscuits brand (Fox's Burton's Companies) is currently owned by the Ferrero Group, a global confectionery giant headquartered in Italy. This acquisition was part of Ferrero's strategy to expand its portfolio beyond chocolate into the biscuits and snacks market.