Kellogg's Apricot Wheats

Kellogg's Apricot Wheats is a high-fibre breakfast cereal consisting of shredded wholewheat biscuit squares filled with an apricot-flavoured centre. This product is a staple in the UK market, designed to offer a heart-healthy and nutritious start to the day.

The brand's history dates back to the late 19th century in the United States, where W.K. Kellogg founded the company based on his discovery of toasted corn flakes. Over the decades, Kellogg’s expanded globally, becoming one of the most recognisable names in the food industry.

In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two distinct entities. The global snacking business became Kellanova, while the North American cereal business became WK Kellogg Co. Outside of North America, including in the United Kingdom where this specific product is largely manufactured and sold, the brand is managed under the Kellanova umbrella. This ensure that while the heritage remains rooted in the United States, the modern ownership and distribution are handled by a multi-billion dollar global snacks and international cereal powerhouse headquartered in Chicago.