PowerBar Natural Energy Cereal Bar

PowerBar is a pioneering brand in the sports nutrition industry, originally founded in the United States in 1986 by Jennifer Maxwell and Brian Maxwell. The brand became synonymous with endurance athletics, providing energy solutions for marathon runners and cyclists across the globe.

Today, the brand's European operations and rights are owned by Post Holdings, Inc., an American consumer packaged goods holding company. While the brand has American roots, the products sold within the European market, such as this Natural Energy bar, are primarily manufactured in Germany to meet local standards and logistical needs. Post Holdings manages the brand through its Active Nutrition segment, maintaining PowerBar's legacy as a leader in functional sports food.