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Peroni lager beer

ownerAsahi Group Holdings, Ltd. (Japan)
originItaly
manufacturedItaly

Peroni is an iconic Italian beer brand, celebrated globally for its crisp and refreshing profile. Founded by Francesco Peroni in Vigevano, Italy, in 1846, the brand has grown to be a symbol of Italian style and craftsmanship. The classic Peroni Lager is brewed with 100% Italian malt and high-quality corn, maintaining a legacy of brewing excellence that spans nearly two centuries. Outside of its home market, it is most recognized for its premium export version, Peroni Nastro Azzurro.

While the brand's spiritual and primary production home remains at its historic breweries in Italy—located in Rome, Bari, and Padua—it is now part of a vast international portfolio. Following its 2016 acquisition, the brand is owned by Asahi Group Holdings, based in Japan. This global ownership has facilitated Peroni's expansion into international markets, where it is often positioned as a premium European lager. Depending on the specific international market, the beer may be brewed locally under strict quality supervision to meet global demand while preserving its traditional Italian identity.

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