Plasmon Biscotto baby biscuit

Plasmon is an iconic Italian brand with a history dating back to 1902, famous for its specialized biscuits for infants. The product shown, 'il Biscotto', is a staple in Italian households, marketed for its '100% Italian wheat' and unique nutritional profile designed for weaning. Although historically an Italian entity, the brand has been under American ownership for several decades.

Currently, Plasmon is owned by The Kraft Heinz Company. While the brand maintains its production roots in Italy—specifically at its historic plant in Latina—the strategic and corporate decisions come from the American multinational. The brand remains deeply integrated into the Italian market through the subsidiary Plasmon Dietetici Alimentari S.r.l.