Made O'Meter
Discover where a brand or product originates
Neutrogena is a globally recognized skincare brand that originated in the United States in 1930. Initially founded as Natone by Emanuel Stolaroff, the company gained its famous name after discovering a unique mild soap formula from Belgium in the 1950s. While the brand heavily markets its 'Norwegian Formula'—inspired by the protective balms used by Arctic fishermen—it remains an American-born brand with global operations.
The brand was part of the Johnson & Johnson family for nearly three decades until 2023, when Johnson & Johnson spun off its consumer health division into a new independent company called Kenvue. As of 2024 and beyond, Kenvue is the ultimate owner of Neutrogena. Manufacturing for the European market usually takes place in specialized facilities across the EU, such as Greece or France, to ensure quality and compliance with regional skincare standards.
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