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Crest is a globally recognized American brand of toothpaste and oral hygiene products. It was first introduced by Procter & Gamble in 1955. The brand is famous for being the first toothpaste to use stannous fluoride, which led to its historic endorsement by the American Dental Association as an effective decay-preventive agent.
Today, Crest is maintained by the consumer goods giant Procter & Gamble (P&G). While the brand originated in the United States and continues to manufacture a significant portion of its products in North America to serve regional markets like Canada and the USA, P&G operates a vast global supply chain with manufacturing facilities positioned worldwide. The Crest brand is often marketed as 'Oral-B' in several international markets outside of North America.
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