Norit Laundry Detergent

Norit is a prominent brand of laundry detergent that has become a household staple in Spain since its introduction in 1944. Originally developed as the first synthetic detergent for delicate garments in the Spanish market, it is famously associated with its iconic 'borreguito' (lamb) mascot, symbolizing softness and care.

The brand was created by AC Marca, a family-owned Spanish group founded in 1922 by Antonio Marca Caricchio. Today, AC Marca remains the ultimate owner and operates as a global multi-sector company. While the brand has deep Spanish roots, its production is distributed across AC Marca's international infrastructure, which includes manufacturing centers in Spain, France, Mexico, and the Czech Republic. The parent company, Grupo AC Marca, S.L., is headquartered in L'Hospitalet de Llobregat, Barcelona, Spain, and continues to manage Norit as part of its extensive portfolio of home and personal care brands.