Swix ski wax and apparel

Swix is a legendary name in the world of winter sports, particularly renowned for its development of ski wax, poles, and technical outdoor clothing. The brand's journey began in 1946 in Norway, when it revolutionized the skiing industry by introducing the first color-coded wax system, making it easier for athletes and enthusiasts to select the correct product for specific snow conditions.

Today, the brand maintains a global presence with manufacturing taking place in several locations. While high-end ski waxes and certain technical components are still produced in Norway and Italy, its extensive apparel and accessory lines are manufactured across a global supply chain including facilities in Asia and Europe. The brand is synonymous with high-performance competitive skiing and remains a staple at the FIS World Cup and Olympic Games.

Ownership of Swix has transitioned through significant corporate structures over the decades. It is currently the flagship brand of Brav Norway AS, a major sporting goods conglomerate. Brav itself is owned by Ferd, a large Norwegian industrial and financial group controlled by the Andresen family. This ownership ensures that the brand remains rooted in Norwegian skiing heritage while possessing the capital to innovate in material science and sustainable production practices.