KP Hula Hoops Ready Salted

Hula Hoops are a popular ring-shaped snack that has been a staple in the British crisp market since their launch in 1973. Originally created by KP Foods, they are renowned for their unique shape and crunchy texture. While the brand originated and grew within the UK, its corporate journey involved several major ownership transitions, moving through the portfolios of various food industry giants over the decades.

Today, Hula Hoops are manufactured primarily in the United Kingdom, where they maintain a significant cultural presence. The brand is part of the KP Snacks portfolio, which is one of the largest snack companies in Europe. The production process involves precise extrusion to create the signature hoop shape that has defined the brand for over fifty years.

At the corporate level, the brand is owned by the Intersnack Group, a massive European snack manufacturer headquartered in Germany. Intersnack acquired KP Snacks in 2013, ensuring that while the heart and manufacture of Hula Hoops remain in Britain, the strategic and financial oversight sits within a global conglomerate dedicated to the snack food sector.