Via Verde Bio Primia Piadine with Kamut Khorasan Wheat

Via Verde Bio is a high-quality organic private label brand belonging to the Italian group Primia. This specific product is a 'Piadina', a traditional Italian flatbread, crafted using organic KAMUT® brand khorasan wheat and extra virgin olive oil, excluding yeast and animal fats to meet modern dietary preferences.

The brand is deeply rooted in the Italian retail landscape, being part of the Agorà Network. The production typically takes place in specialized Italian bakeries that adhere to strict organic certification standards (EU organic logo visible). It represents a collaborative branding effort between the Primia banner and the ethical farming principles of organic agriculture.