Svinto Steel Wool

Svinto is a classic Swedish cleaning product consisting of fine-spun steel wool impregnated with pure soap. Known for its effective cleaning power on hard surfaces like burnt pots, ovens, and stainless steel sinks, it has been a staple in Swedish households for over 70 years.

The brand was originally founded in Sweden and maintains a strong heritage of quality. While the product is synonymous with Swedish domestic life, its ownership has transitioned over the decades as part of larger corporate acquisitions in the fast-moving consumer goods sector. Today, Svinto is part of a broad portfolio of home care brands owned by a global consumer goods company, though production remains focused on serving the Nordic market.