Italiamo Piada Sfogliata

Italiamo is a private label brand primarily owned and distributed by Lidl, the German discount supermarket chain. Though the brand itself is German-owned, the 'Italiamo' line is specifically curated to showcase authentic Italian flavors and culinary traditions.

This Piada Sfogliata, a type of flaky Italian flatbread originating from the Romagna region, is produced in Italy by specialist suppliers for Lidl. This ensures the product maintains traditional production standards while being accessible through Lidl's international retail network. The ultimate owner of the brand is the Schwarz Gruppe, based in Germany, which oversees all Lidl operations worldwide.