Made O'Meter
Discover where a brand or product originates
Ballerina is an iconic Swedish biscuit brand originally created by Göteborgs Kex. The specific product shown is a raspberry and licorice-flavored biscuit, identifiable by its pink packaging and barcode. While the brand has deep Swedish roots, production was moved in recent years from Kungälv, Sweden, to a modern production facility in Riga, Latvia, to streamline Orkla's manufacturing operations. This move was part of a larger consolidation strategy for the company's snack and confectionery division.
The brand is owned by the Orkla Group, a leading Norwegian industrial conglomerate and a major supplier of branded consumer goods. Orkla acquired the brand through its ownership of Göteborgs Kex. Today, the brand is managed under the Orkla Confectionery & Snacks Sverige AB subsidiary, maintaining its strong market presence in the Nordic region while benefiting from international manufacturing and supply chain integration.
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