Lassie Rice and Grains

Lassie is a long-standing Dutch brand that has become a staple in the Netherlands, particularly known for introducing parboiled 'fast-cooking' rice to the market in the 1950s. The brand was originally established in Wormer, North Holland, and remains deeply rooted in the Dutch food industry.

Today, Lassie operates as part of the Ebro Foods group, a global leader in the rice sector. While the brand is managed locally through Ebro Foods Netherlands, it benefits from the extensive supply chain and resources of its Spanish parent company. The production and processing of many Lassie products continue to take place in the Netherlands, maintaining its heritage while serving international food standards.