Lidl McEnnedy Peanut Butter

McEnnedy American Way is a private label brand owned by the German discount supermarket chain Lidl. The brand is designed to market North American-style food products to European consumers. While the brand portrays an American identity, the products are manufactured by various third-party suppliers across Europe and sometimes overseas, depending on the specific batch and regional distribution. Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, manages the brand globally. The ultimate ownership lies with the Schwarz Group, which is one of the largest retail groups in the world.