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Alesto is a prominent private-label brand exclusively sold by the German international discount retailer Lidl. The brand focuses on a wide range of snacks, primarily dried fruits, nuts, and seed mixes available across Europe. Since its inception, Alesto has been integral to Lidl's strategy of offering high-quality snack alternatives at competitive prices.
Products under the Alesto label are sourced from various global suppliers depending on the crop and season, though much of the processing and packaging occurs within the European Union to serve its vast retail network. Ownership remains with the Schwarz Group, the multinational retail giant based in Neckarsulm, Germany, which oversees both Lidl and Kaufland operations worldwide.
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