Hello Sensitive Toothpaste

Hello is a modern oral care brand that emphasizes naturally friendly ingredients and aesthetic packaging. The brand was created with a mission to make personal care products that are effective, delicious, and beautiful, moving away from the clinical feel of traditional toothpaste brands. Initially launched as an independent startup, it gained significant traction in the North American market by focusing on vegan, cruelty-free, and peroxide-free formulations.

Today, the brand is part of the global portfolio of the Colgate-Palmolive Company. While the brand maintains its headquarters and creative direction in the United States, its manufacturing benefits from the extensive global supply chain of its parent company. Most products directed at the North American market are manufactured in the USA, though various components or specific lines may be sourced or produced internationally depending on the distribution region.

Under the ownership of Colgate-Palmolive, Hello has expanded its reach while maintaining its identity as a sustainable and 'friendly' alternative to legacy brands. The acquisition allowed Hello to utilize advanced research and development facilities while continuing to offer innovative products like charcoal-infused and sensitivity-relief toothpastes to a broader consumer base.