Little Duck Classic Luxury Toilet Tissue

Little Duck is a popular value-focused brand of toilet tissue predominantly found in the United Kingdom. Known for its distinct branding featuring a yellow duckling, the brand positions itself as a luxury yet affordable option in the household paper goods market.

The brand is owned and manufactured by Accrol Group, a leading independent tissue converter based in the UK. Accrol operates several manufacturing facilities across the country, where they process large parent reels into finished toilet rolls, kitchen towels, and facial tissues. In 2024, the parent company Accrol was acquired by the Navigator Company, a large Portuguese pulp and paper manufacturer, integrating the Little Duck brand into a broader international supply chain focused on sustainable paper production.