Kellogg's Coco Pops Risetti

Kellogg's Coco Pops, known in Italy as Coco Pops Risetti, is a chocolate-flavored breakfast cereal consisting of toasted puffed rice. The brand has a rich history dating back to its introduction by the Kellogg Company in the United States in the 1950s. It has since become a global household name, recognized for its mascot, Coco the Monkey, and its distinctive ability to turn milk chocolatey.

Today, the brand is owned by Kellanova following the corporate separation of the Kellogg Company into two distinct entities in 2023. While the brand originated in Battle Creek, Michigan, manufacturing now takes place in multiple facilities worldwide to supply various regional markets. For the European market, production is often centralized in locations such as Great Britain or Spain, depending on regional logistics and demand.