Barebells Milkshake

Barebells is a Swedish-born brand famous for its protein-rich snacks and beverages. Originally launched in Sweden in 2016, it quickly became a staple in the fitness community due to its focus on high protein content with no added sugar.

While the brand originated in Sweden, the manufacturing of its milkshakes and bars takes place in various locations across Europe to meet international demand efficiently. The brand is a core part of the Vitamin Well Group (now known as Functional Foods Ventures), a company that specializes in functional food and drinks.

In recent years, the ownership has transitioned under larger investment umbrellas to facilitate global expansion. As of the mid-2020s, the ultimate owner is the international private equity firm Bridgepoint, which is headquartered in the United Kingdom. They continue to manage the brand under their functional food portfolio, maintaining the brand's Swedish identity while scaling it worldwide.