Great Value products

Great Value is the primary private label brand for Walmart, offering an extensive range of items including groceries, household goods, and personal care products. Launched in 1993, the brand was redesigned to provide a consistent, high-quality alternative to national name brands at a lower price point.

Because the brand encompasses thousands of different items, manufacturing occurs in multiple countries across the globe, including the United States, China, Canada, and Mexico, depending on the specific product category. For example, dairy products are typically sourced locally within the sales region, while electronics or hard goods may be manufactured in Asia.

The brand is exclusively owned and managed by Walmart Inc. It serves as a cornerstone of Walmart's strategy to provide everyday low prices to its customers worldwide. Today, Great Value is one of the largest food and household brands in the world by sales volume.