SPECIFIC Pet Food (Dechra)

SPECIFIC is a specialized veterinary-grade pet food brand designed for cats and dogs with specific nutritional requirements. The brand was originally developed by the Danish company Dechra Veterinary Products (formerly part of the Leo Pharma group). The brand focuses on 'Nutrition for Clinical Excellence' and is primarily sold through veterinary clinics. While founded in Denmark, the manufacturing for these wet food pouches often takes place in France, as indicated by the factory code 'FR'.

In terms of corporate ownership, the brand remains under Dechra Pharmaceuticals. After being a publicly listed company on the London Stock Exchange for many years, Dechra was acquired in early 2024 by EQT (a Swedish private equity firm) in partnership with the Abu Dhabi Investment Authority. The company remains headquartered in the United Kingdom, operating as a global leader in the veterinary pharmaceutical and nutrition industry.