Tolino E-reader

Tolino is a prominent brand in the digital reading market, specifically known for its e-readers and tablet computers. It emerged as a collaborative response from German booksellers and digital giants to compete with international players. The brand was founded in 2013 by the Tolino alliance, representing a unique partnership focused on the European e-book landscape.

While the brand's conceptual and design roots remain firmly in Germany, the physical manufacturing of the hardware is primarily outsourced to large-scale electronics manufacturing facilities in China. This is a common practice for high-tech consumer electronics. In 2017, the technological leadership of the brand transitioned to a major international player to enhance its competitive edge.

Since 2017, the hardware and software development has been managed by Rakuten Kobo, while the marketing and distribution remain handled by the founding alliance partners. This dual structure allows Tolino to leverage global tech expertise while maintaining its status as the leading digital reading platform for German-speaking markets.