O'boy Original chocolate powder

O'boy is the most popular chocolate drink mix in the Nordic region, particularly in Sweden. It was launched in 1960 and has since become a household staple for both children and adults. The product is primarily mixed with cold or warm milk to create a rich cocoa beverage.

The brand has deep roots in Scandinavian culture and was originally developed by the Swedish company Marabou. Today, production remains largely centered in Sweden at the factory in Upplands Väsby. While the brand feels Swedish to local consumers, it is part of a large global portfolio managed by a multinational food conglomerate.