Naturli' Økologisk A La Bresaola plant-based slices

Naturli' is a pioneering Danish brand established in 1988, originally founded with the goal of providing alternatives to dairy products, such as soy milk. Over the decades, it has expanded significantly into a wide range of plant-based foods, including meat alternatives like this 'A La Bresaola' cold cut.

The brand is centered on sustainability and organic ingredients, reflected in its 'Økologisk' (organic) labeling. While the brand started as a small specialist producer, it is now owned by the Danish conglomerate Dragsbæk, which in turn is majority-owned by Orkla, a large Norwegian consumer goods company. Most Naturli' products are still produced in Denmark to maintain their high quality and brand heritage.