Mcennedy American Way Pancake & Waffle Mix

Mcennedy American Way is a private-label brand owned by the German discount giant Lidl. Despite its heavily Americanized marketing, featuring stars, stripes, and classic US-style foods like pancakes, waffles, and maple syrup, the brand is a European creation designed to offer American-themed products to Lidl customers worldwide.

Most Mcennedy products are manufactured across Europe, with a significant portion of the production occurring in Germany to supply the extensive Lidl network. The brand is strictly controlled by Lidl Stiftung & Co. KG, and it is primarily sold during special 'American Week' promotions or as a core part of the range in certain markets. Ownership remains within the Schwarz Group, ensuring a European supply chain for these American-style favorites.