Simple Shampoo

Simple is a British brand of skincare and haircare products, originally launched in 1960 by the Albion Group. It was famously created as a solution for sensitive skin by offering perfumes-free and colorant-free formulations. This clean approach helped it become one of the most recognizable sensitive skin brands in the United Kingdom.

Over the decades, the brand's ownership has transitioned through major global corporations. It was acquired by Smith & Nephew in 1988, followed by a management buyout and acquisition by Alberto-Culver in 2009. Eventually, the brand became part of the Unilever portfolio in 2011. While the brand has its roots in the UK, manufacturing is now spread across various global regions depending on the local market and supply chain optimization of its parent company.

Today, Simple remains a core brand under Unilever, continuing to focus on dermatologist-tested products that exclude harsh chemicals. It is distributed globally, reaching markets in Southeast Asia, Europe, and North America.