Game Isotonic Sports Drink

Game is a leading isotonic sports drink brand based in South Africa, specifically formulated to provide rapid rehydration and energy replacement for athletes and active individuals. It is one of the most recognizable heritage brands in the South African beverage market, known for its distinct flavors and powdered or ready-to-drink formats.

The brand is owned and manufactured by Tiger Brands, one of Africa's largest manufacturers of fast-moving consumer goods (FMCG). Tiger Brands produces Game within South Africa, utilizing a local supply chain to distribute the product across the Southern African Development Community (SADC) region. The brand remains a staple in the company's consumer brands portfolio, benefitting from extensive local manufacturing infrastructure and deep market penetration.