Simply Orange Juice

Simply is a premium beverage brand best known for its high-quality, not-from-concentrate juices. The brand gained immense popularity by marketing a 'fresh-squeezed' taste with transparent packaging that showcased the natural color of the product. It has since expanded its lineup to include lemonades, limeades, and mixed fruit blends, positioning itself as a healthier and more natural choice in the refrigerated juice aisle.

Originally launched in 2001, the brand was developed to capture the premium segment of the juice market. Today, it operates as a major player under the umbrella of a global beverage giant, maintaining a strong focus on simple ingredients and sustainable sourcing. The manufacturing process involves sourcing citrus and other fruits from various global regions, though a significant portion of its production and bottling remains centered in North America to ensure freshness and rapid distribution to retail markets.