Velvet pocket tissues

Velvet is a prominent hygiene brand primarily associated with the Polish market, known for its high-quality paper products including tissues, toilet paper, and kitchen towels. The brand was originally established in Poland as part of the International Paper portfolio before undergoing various ownership changes.

Today, the brand is manufactured and managed by Velvet CARE, which operates one of the largest and most modern paper mills in Central and Eastern Europe located in Klucze, Poland. The company focuses heavily on sustainable manufacturing practices and regional distribution.

Following a series of private equity investments, the ultimate ownership of Velvet CARE transitioned to Partners Group, a global private markets firm, which acquired the company to further its growth across European markets. Despite this international financial backing, the brand remains deeply rooted in Polish manufacturing heritage.