Jellycat soft toy

Founded in London in 1999, Jellycat has established itself as one of the world's leading premium plush toy brands. The company is renowned for its quirky, original designs and exceptionally soft fabrics, specifically targeting both children and the luxury gift market for adults.

While the creative design process and brand management remain headquartered in the United Kingdom, manufacturing is outsourced to specialized factories in Asia. Most production occurs in China, Vietnam, and Indonesia, where the brand maintains high quality-control standards to ensure safety compliance and the signature 'softness' of their products. Ownership remains independent within the original founding framework of the Jellycat group based in London.