DeBeukelaer Prinzen Rolle chocolate sandwich biscuits

Prinzen Rolle is one of Germany's most iconic biscuit brands, best known for its chocolate cream-filled sandwich cookies. The brand’s history dates back to Edouard de Beukelaer, who founded his biscuit factory in Belgium in the 19th century and is credited with inventing the 'Prince' biscuit (named after the Prince of Brabant).

Today, the brand is a core part of the Griesson-de Beukelaer portfolio. While the brand has Belgian roots, its modern production and primary market are centered in Germany. Specifically, Prinzen Rolle is manufactured at the company's large-scale production facilities in Germany, primarily in Polch. The brand remains under the private ownership of the Griesson and de Beukelaer families via their joint venture.