Göteborgs Kex Brago Original biscuits

Göteborgs Kex Brago is an iconic Swedish biscuit brand with a heritage dating back to the late 19th century. Brago biscuits, known for their mildly sweet vanilla taste and signature rectangular shape (though seen here in round variety), have been a staple in Swedish households since the 1930s. Originally, the brand was produced in Kungälv, Sweden, at the famous 'smell-good' factory.

Today, while the brand maintains its deep Swedish roots and identity, the manufacturing process has shifted. Following a strategic decision by its parent company, production was moved from the historic Kungälv site to a modern facility in Riga, Latvia. Despite this change in production location, the brand continues to dominate the Swedish market as part of the Orkla portfolio.

The brand is owned by Orkla, a leading industrial investment company based in Norway. Orkla acquired the brand as part of its expansion into the Nordic snacks and confectionery sector. They manage the brand through their subsidiary, Orkla Confectionery & Snacks Sverige, ensuring that the legacy of Göteborgs Kex remains preserved for future generations.