Clever Erdnuss Flips

Clever is a well-known budget private label brand primarily available in Austria within the REWE International AG network. The Erdnuss Flips are a popular corn-based snack flavored with peanuts. Originally launched to provide high-quality products at entry-level prices, Clever has become a staple brand for Austrian consumers.

The manufacturing typically takes place in Austria, adhering to central European food standards. As a private label, the brand is owned by REWE Group, one of the leading trading and travel groups in Europe. REWE Group operates various supermarket chains including BILLA, Penny, and BIPA, where Clever products are exclusively sold. This structure ensures a direct supply chain from production to the retail shelves.