Chiefs Protein Bar

Chiefs is a Swiss brand founded in 2014 by a group of fitness enthusiasts and food technologists. The brand specializes in high-quality protein products, including drinks, bars, and puddings, focusing on flavor and nutritional value without added sugar. The brand was originally established by the company Chiefs AG in Switzerland. In early 2024, it was announced that the European food giant Emmi Group significantly increased its stake in Chiefs AG, taking over majority control to strengthen its position in the premium fitness food market. While the brand is Swiss by origin and headquarters, its manufacturing takes place in various specialized facilities throughout Europe to meet high demand across the DACH region and beyond.