Made O'Meter
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Nutmeg is a popular British clothing brand primarily known as the in-house fashion label for Morrisons, one of the United Kingdom's largest supermarket chains. Launched initially to provide affordable, high-quality childrenswear, the brand successfully expanded into womenswear and menswear to compete with other supermarket fashion lines like George and Tu.
The manufacturing of Nutmeg apparel is outsourced to a global network of suppliers across several countries, including Bangladesh, China, Turkey, and India, to ensure competitive pricing and diverse textile options. This global supply chain allows the brand to maintain a high volume of inventory across hundreds of retail locations.
Ownership of Nutmeg lies with Wm Morrison Supermarkets Limited. In 2021, Morrisons was acquired by the American private equity firm Clayton, Dubilier & Rice (CD&R), which remains the ultimate owner. The brand continues to be a core part of Morrisons' non-food retail strategy, leveraging the supermarket's extensive footprint across the UK.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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