Aoste Veggie Tranches Mediterranée

Aoste is a prominent European brand originally known for its premium cured meats and dry sausages. Founded in 1976 in the French town of Aoste, Isère, the brand has since expanded into the plant-based market with its '100% Veggie' range to cater to growing consumer demand for meat alternatives. The product shown, Aoste Veggie Tranches Mediterranée, is a vegetarian cold cut alternative designed for sandwiches and snacks.

Ownership of the Aoste brand has shifted through major corporate acquisitions over the decades. It was historically part of the Aoste Group (Groupe Aoste), which was acquired by the American food giant Smithfield Foods. In 2013, Smithfield Foods was bought by WH Group, a Chinese multinational food and beverage company headquartered in Hong Kong. Today, the brand is managed under the Campofrio Food Group, which serves as the European arm of WH Group's operations. Manufacturing typically occurs across several European facilities to supply local markets in France, Belgium, and the Netherlands.